Abid Latif (Col) (Retd) is the Director of Public Relations, Communications, and Climate Change at RUDA, where he plays a vital role in shaping the authority’s narrative and engagement with stakeholders. His expertise in communication strategies ensures that RUDA’s initiatives are effectively conveyed to the public, fostering transparency and trust. With a distinguished military career and a strong commitment to environmental sustainability, Abid Latif also leads efforts to address climate change impacts, promoting sustainable practices within RUDA’s projects and community outreach.